Blog

New Branded-Beef Program Targets High-End Consumers

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

Aberdeen Premium Beef™ Set to Capture Designer Beef Market

Aberdeen Premium Beef™ Set to Capture Designer Beef Market

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

The Interplay of Frame Size and Production Efficiency

The Interplay of Frame Size and Production Efficiency

By Lauren L. Hulsman Hanna, Ph.D., Assistant Professor; Michaella A. Fevold, Student; and Robert J. Maddock, Ph.D., Associate Professor, Department of Animal Sciences, North Dakota State University What Is the Right Size? The beef cattle industry remains a unique set of genetically diverse breed types, where each serves a purpose within the industry. Frame size,…

Strong Structure

Strong Structure

By Jessie Topp-Becker, The Ledger – Summer 2019 When leaders with a vision and committed members work together, they have the ability to do exciting, innovative things. This is especially true in the case of the American Aberdeen Association (AAA). Governance Structure The AAA’s new governance structure – launched after the association’s 2019 annual meeting…

Experience the Difference

Experience the Difference

By The Ledger – Summer 2019 Regardless of operation size, American Aberdeens aid producers in achieving goals American Aberdeen cattle continue to grow in popularity among U.S. cattle producers. Known for their feed efficiency, calving ease, docility and ability to moderate cow size, the breed can help answer the challenges of both large- and small-scale…

American Aberdeen Advantage

American Aberdeen Advantage

By The Ledger Staff, The Ledger – Summer 2019 Breed’s Suite of Traits Appeals to all Production Schemes The popularity of American Aberdeen genetics in commercial, purebred and breed-up production schemes is increasing as commercial producers are seeing the benefits American Aberdeen can provide, including predictability and quality; docility and longevity; calving ease and efficiency….

All About the Beef

All About the Beef

By Jessie Topp-Becker, The Ledger Managing Editor American Aberdeens’ efficiency, high-quality beef appeal to producers and consumers alike. With American Aberdeen, quality and efficiency are king. And while large-scale breeders benefit from the breed’s ability to lower input costs and stocking rates, and to moderate cow size on their operations, small-acreage producers frequently take advantage…

C.A.B.B. Farms – Using Aberdeen in a Grass-Fed and Finished Operation

C.A.B.B. Farms – Using Aberdeen in a Grass-Fed and Finished Operation

By Macey Mueller, The Ledger – Spring 2019 First-generation cattle producers Dustin and Erin Bender are all about the beef – farm-raised, grass-fed and finished, locally processed beef. The Lexington, Ohio, couple may be new to the cattle industry, but they are making great strides in beef production using quality Aberdeen genetics, extensive record keeping…