Blog

New Branded-Beef Program Targets High-End Consumers

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

Aberdeen Premium Beef™ Set to Capture Designer Beef Market

Aberdeen Premium Beef™ Set to Capture Designer Beef Market

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

The Interplay of Frame Size and Production Efficiency

The Interplay of Frame Size and Production Efficiency

By Lauren L. Hulsman Hanna, Ph.D., Assistant Professor; Michaella A. Fevold, Student; and Robert J. Maddock, Ph.D., Associate Professor, Department of Animal Sciences, North Dakota State University What Is the Right Size? The beef cattle industry remains a unique set of genetically diverse breed types, where each serves a purpose within the industry. Frame size,…

Strong Structure

Strong Structure

By Jessie Topp-Becker, The Ledger – Summer 2019 When leaders with a vision and committed members work together, they have the ability to do exciting, innovative things. This is especially true in the case of the American Aberdeen Association (AAA). Governance Structure The AAA’s new governance structure – launched after the association’s 2019 annual meeting…

Experience the Difference

Experience the Difference

By The Ledger – Summer 2019 Regardless of operation size, American Aberdeens aid producers in achieving goals American Aberdeen cattle continue to grow in popularity among U.S. cattle producers. Known for their feed efficiency, calving ease, docility and ability to moderate cow size, the breed can help answer the challenges of both large- and small-scale…