productivity

New Branded-Beef Program Targets High-End Consumers

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

The Interplay of Frame Size and Production Efficiency

The Interplay of Frame Size and Production Efficiency

By Lauren L. Hulsman Hanna, Ph.D., Assistant Professor; Michaella A. Fevold, Student; and Robert J. Maddock, Ph.D., Associate Professor, Department of Animal Sciences, North Dakota State University What Is the Right Size? The beef cattle industry remains a unique set of genetically diverse breed types, where each serves a purpose within the industry. Frame size,…

Experience the Difference

Experience the Difference

By The Ledger – Summer 2019 Regardless of operation size, American Aberdeens aid producers in achieving goals American Aberdeen cattle continue to grow in popularity among U.S. cattle producers. Known for their feed efficiency, calving ease, docility and ability to moderate cow size, the breed can help answer the challenges of both large- and small-scale…

All About the Beef

All About the Beef

By Jessie Topp-Becker, The Ledger Managing Editor American Aberdeens’ efficiency, high-quality beef appeal to producers and consumers alike. With American Aberdeen, quality and efficiency are king. And while large-scale breeders benefit from the breed’s ability to lower input costs and stocking rates, and to moderate cow size on their operations, small-acreage producers frequently take advantage…