Production

New Branded-Beef Program Targets High-End Consumers

By Tonya Perez, AgTown Technologies With today’s market challenges, now more than ever, beef producers need to minimize ranch expenses while maximizing harvest premiums to capture the most profit. Meanwhile, with the COVID-19 pandemic leaving some grocery shelves empty, consumers are increasingly interested in buying their food closer to home. With tremendous opportunity knocking at…

Commercial sector

The Interplay of Frame Size and Production Efficiency

By Lauren L. Hulsman Hanna, Ph.D., Assistant Professor; Michaella A. Fevold, Student; and Robert J. Maddock, Ph.D., Associate Professor, Department of Animal Sciences, North Dakota State University What Is the Right Size? The beef cattle industry remains a unique set of genetically diverse breed types, where each serves a purpose within the industry. Frame size,…